1. Win, Win, Win The point of sports is learning and having fun, but it is also about winning. Winning is a natural goal of all teams, but coaches who focus only on winning run the risk of demotivating their athletes. Youth sports are an outlet for children to learn, grow, and develop important interpersonal skills. None of these benefits are possible if you, the coach, put the focus only on winning. Winning-focused coaching happens when a coach teaches his/her athletes to ?win no matter the cost,? which includes injuries, penalties, or cheating. It also comes about when parents pay excessive amounts to involve their kids in sports and expect to see results. A winning-focused coach is also one who is very personally emotionally involved in the team and the sport. This type of coach is one who probably played the game as a youth as well and wants to make up for his/her own mistakes through the conduct of the current athletes. This is a recipe for disaster, because the coach is no longer focused on the athletes.